Synopsis:

What You Will Learn

• Social media fundamentals
• Social media marketing best practices; tools, platforms and trends
• Social media marketing campaign; processes and practices
• Effective content marketing (mobile web, podcasting, webinars, storytelling with video, etc.)
• Analytics, data and measuring success
• Social media branding strategy
• Search Engine Marketing (SEM) – Paid search and Search Engine Optimisation (SEO)
• Online advertising platforms including Facebook Ads Manager, mobile apps etc.
• Maximising social media lead generation through audience engagement (email marketing, blogs, eBooks etc.)

Equipment Requirements

Laptop and Wi-Fi (for online classes delivered via zoom or Microsoft Teams)

Synopsis:

This entry-level course will introduce you to the main principles of digital video production. This course will teach you to apply basic videography and editing techniques to video production. Using the Plan-Do-Edit concept, you will be able to plan, execute and edit your own video production.

This course is suitable for those taking their first steps into basic video production. You will learn to understand your audience and recognise the elements of a good video. Furthermore, you will be exposed to various techniques of script writing, storyboarding, video compositions, and audio and video editing through hands-on practice and activities. You will also cover the technological aspect of video production such as the use of mobile devices, video editing tools and online animation applications for beginners.

Specific Instructional Objectives (SIO):

• Transform idea(s) into a video
• Identify the stages of video production within pre-production, production and post-production
• Produce a video based on a script and storyboard

Synopsis:

The Online Collaboration module covers the main concepts and skills needed to collaborate online using web-based tools and services.

With distributed teams, remote working, and outsourcing now common practice in organisations, workers are often interacting with people who are elsewhere in the world. Technology is helping to remove geographical and organisational boundaries at work, but this also means that new skills are needed to collaborate effectively with colleagues.

This module is suitable for a wide range of candidates in all types of job role. Online collaboration does not only apply when colleagues work long distances from each other. Collaboration tools and services bring many productivity gains that will also benefit workers

Synopsis:

Synopsis:

Learn to enhance visual content for your Facebook, YouTube or Instagram. Get hands-on experience, tips and techniques in designing publicity materials such as electronic direct mailers, banners, ad posters and brochures to reach out to your business partners and target audience.

Embark on this course to unlock your creative skills, wow your audience, and take things beyond your imagination!

Specific Instructional Objectives (SIO)

• Understand popular social media platforms and digital formats
• Learn about Adobe Photoshop features to develop online content
• Understand Photoshop’s  interface and use its saving capabilities
• Use image editing tools and options
• Create Cinemagraphs & Animated GIFs

Synopsis: