Singapore Pilgrims’ Affairs Office (SPAO) honoured with prestigious Labbaitum Gold Award

1. The Singapore Pilgrims’ Affairs Office (SPAO) has been awarded the Labbaitum Gold Award by Saudi Arabia’s Ministry of Hajj and Umrah (MOHU), recognising its excellence in delivering seamless and meaningful Haj experiences for Singaporean pilgrims. This highest honour follows SPAO's 2023 Labbaitum Award for Digital Services, establishing Singapore as a consistent leader in pilgrimage innovation.

2. This accolade highlights SPAO’s holistic approach, which integrates:

   • Digital innovation through the PilgrimSG platform, enhancing real-time assistance and coordination

   • Pilgrims’ well-being via the Get Fit for Haj preparatory program

   • Operational excellence with full compliance to MOHU’s Hajj regulations

   • Personalised care ensuring every pilgrim receives dedicated support

3. SPAO’s achievements were reflected in outstanding service metrics, including:

   • 60% Office performance and compliance with MOHU’s instructions

   • 10% of the results of satisfaction measurements for the services provided

   • 20% Awareness Programs

   • 10% Special initiatives and qualitative projects

Acknowledging Valued Partnerships

4. Hj Mohamed Faizal Abdul Hathi, Head of SPAO, expressed gratitude to all partners who contributed to this success, stating: “This award is a testament to the strong collaboration between SPAO, the Singapore Consulate in Jeddah and the International Cooperation Office of the Ministry of Hajj and Umrah (MOHU). We especially thank AMTAS and the Haj Travel agencies for their timely cooperation and look forward to continuing this productive relationship as we further enhance our services.”

5. This Labbaitum Gold Award positions SPAO – and by extension, Singapore – as a global exemplary in balancing tradition with innovation for Haj services. Our model demonstrates how cutting-edge digital solutions can work in harmony with time-honoured pilgrimage practices, creating safer, more meaningful experiences while maintaining full compliance with Haj regulations.

MAJLIS UGAMA ISLAM SINGAPURA

Annex: About the Labbaitum Award by Saudi Arabia’s Ministry of Hajj and Umrah (MOHU)

One of the Performance Measurement and Beneficiary Satisfaction programmes, which aims to promote the concept of competition among service providers to enhance the efficiency and quality of service delivery during the pilgrims’ journey and to strive the satisfaction rate. This is achieved by evaluating the services provided by Hajj Affairs Offices according to defined criteria and strategies.